Just Eat has apologized after its new AI service designed to auto-generate images of food items got confused and put an image of bacon and eggs swimming in a glass of cola on the menu for a Northern Ireland restaurant. The restaurant, which offers a range of soda breads, ended up with sausages, bacon and fried eggs floating in pints of fizzy drinks instead of the Irish breakfast sandwiches they were supposed to represent. These AI-generated images were part of a Just Eat trial for a new AI-powered system. The bacon and egg cola wasn’t the only hilarious image that the trial produced. You can see many other examples on the uknewestfoods Instagram page :
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Referring to the AI photos, one Just Eat user on X said, “I swear if my salt and pepper chips come like this I’m going to cause murder”
I swear if my salt and pepper chips come like this I’m going to cause murder https://t. co/kRORdnEARG October 9, 2026
But while these AI-generated disasters are easy to laugh at, the real problem might be the images that look perfectly believable. It’s the realistic images you need to worry about
Talking to The Independent , a Just Eat spokesperson said, “We’ve been trialling AI-enhanced images and as with any new technology, it isn’t always quite right the first time. We’re sorry for any inaccurate images that have been posted. We’re in the process of removing them and have paused rolling this out while we further develop the tool to ensure it best serves our partners and customers." Just Eat isn’t the only food delivery service trialling AI-generated images…
