Apple’s Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple’s new OLED touchscreen MacBook Pro could ship between 1. 2 million and 1. 5 million units in 2027, according to a new forecast from market intelligence firm TrendForce . Announced on Wednesday , the new MacBook Pro is the first to feature a tandem OLED touchscreen, with pricing starting at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Pre-orders are available now, with a launch coming on Friday, November 6. Given that Apple is selling the OLED models alongside its existing mini-LED MacBook Pro lineup, TrendForce says that the premium starting price could temper near-term replacement demand. Even so, the firm expects Apple’s arrival in the OLED laptop market to accelerate the market landscape more broadly. Up until now, it has been driven mainly by Windows brands such as Lenovo, HP, and ASUS. The overall laptop market has been contracting for two consecutive years, but TrendForce forecasts OLED laptop shipments will grow nearly 40% year-over-year in 2026, followed by another increase of more than 40% in 2027, with brands increasingly prioritizing OLED models in their product roadmaps…