Keeping sensitive data within national borders might satisfy a residency requirement. But does it mean your organization is genuinely in control? Not necessarily. Data could be stored locally while remaining subject to another jurisdiction’s laws, dependent on overseas service providers or exposed to disruption beyond your control. For enterprise IT teams, that distinction is becoming harder to ignore. Geopolitical tensions, evolving regulations and the growing use of AI are forcing organizations to reconsider what data sovereignty means in practice. Yet translating those concerns into a workable strategy is another matter. And simply throwing more money at the problem won’t necessarily solve it. In The Register’s on-demand webinar, Data Sovereignty By Design, moderator Tim Phillips speaks with Patrick Smith, Field CTO for EMEA at Everpure, formerly Pure Storage, about moving beyond compliance checklists and taking a more strategic approach to data control. Drawing on findings from Everpure’s research, Smith explores a curious disconnect: organizations are increasing their investment in sovereignty initiatives, yet many still lack a coordinated strategy…