Before the blockbuster albums, sold-out shows, and Latin Grammys nominations, ELENA ROSE , Trueno , Silvana Estrada , Samuraï , and Joaquina were musicians trying to find their voices. They were also members of Spotify’s global RADAR program , which spotlights emerging artists at pivotal moments in their careers and helps introduce their music to new audiences. Their journeys come full circle at Casa Spotify Las Vegas on November 11. Ahead of the Latin Grammys on November 12, these RADAR alumni will come together to celebrate the many sounds, scenes, and stories shaping Latin music today. This year marks Spotify’s fourth iteration of the event in Las Vegas and ninth year in attendance at Latin Grammys Week. Ahead of the big night, we dug into the data behind these artists’ stories. ELENA ROSE: Building a solo career with a global audience
When Venezuelan singer-songwriter ELENA ROSE joined RADAR in September 2020, she was stepping into the spotlight as a solo artist after writing songs for artists including Bad Bunny , KAROL G , Rauw Alejandro , and Selena Gomez . Since then, she has become one of Latin pop’s most defining voices. Her music has reached listeners around the world, with 87% of her Spotify streams coming from outside Venezuela. This year, she also became the first Latina songwriter to receive the BMI Impact Award and earned a Latin Grammy nomination for Record of the Year for “ ALMA .” Trueno: From Buenos Aires freestyle to the global charts
Trueno joined RADAR South Cone in 2020, four months before his debut album, Atrevido . Already one of Buenos Aires’s most exciting freestyle rappers, the La Boca native has taken his music far beyond home, with 81% of his streams now coming from outside Argentina. “ Mamichula ” put Trueno on the global charts for the first time, and each of his albums has since surpassed 1 billion streams…
