YouTube announced it’s hit 150 million subscribers across Premium and YouTube Music
The platform also generated $11. 2 billion in ad revenue
Users say free tier ads are only getting worse, with some calling them ‘unbearable’
YouTube announced that it has surpassed a whopping 150 million subscribers across its Premium and YouTube Music experiences — marking a huge milestone for the video platform and one of the best music streaming services . Alphabet Inc CEO, Sundar Pichai, announced the figures in the platform’s Q3 earnings release on Wednesday (October 28), which increased by 25 million from a total of 125 million subscribers in March 2025, though individual numbers for Premium and YouTube Music weren’t disclosed. Pichai also shared that YouTube’s ad revenue rose to more than $11. 2 billion compared to $10. 3 billion in 2025. Speaking about the milestone, Google’s Chief Business Officer, Philipp Schindler, said "With Premium and Premium Lite, viewers have choice. As more people opt into premium experiences, it’s a win for viewers, creators, and our business. Subscriptions help fund the creator ecosystem and drive the platform forward." YouTube has accumulated over 25 million subscribers between now and when it last confirmed its total membership count in March 2025. When you break that down, that’s approximately 1. 25 million new subscribers signing up each month, and it’s only going to increase. While it’s not a traditional on-demand film and TV content platform, YouTube has emerged as a serious competitor among the best streaming services . In 2017, the company launched YouTube TV, and according to a recent report from Nielsen , it has surpassed Netflix in popularity for TV viewing. In July 2026, 49% of TV time was viewed via streaming platforms, with YouTube making up 14. 2% of that, followed by Netflix at 7. 8%…